The Highs and Lows of Email Marketing Campaigns

I recently sent out my first, if not the company’s first as well, marketing emails as part of our campaign to make the business grow. It was a bit of rollercoaster ride to get to the actual point of sending them but we managed it. It was also a wild ride for me after the emails had been sent. I’m going to run through my experience of this and then offer my thoughts of what I’ve learnt and what I’d change.

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Lead Generation

Lead management is a set of methodologies, systems and practices designed to generate new potential business clientele. It facilitates a business’ connection between its outgoing consumer advertising and the responses to that advertising. Continue reading